Korea International Travel Mart (KITM) 2012 to Begin

- KITM 2012 at COEX and the LOTTE Hotel Jamsil on June 7 (for 5 days)
- Online applications are received from April 16 to 30

From June 7 to 11, the Visit Korea Committee (Chairman Dong-Bin Shin) will hold ‘Korea International Travel Mart (KITM) 2012’ at COEX (Samseong-dong) and the LOTTE Hotel Seoul Jamsil. Four hundred attendees are expected to gather in Seoul including both domestic and international tourism related organizations.

The KITM 2012 is in its 3rd year of the inbound travel mart which is targeted to provide domestic local authorities and tourism-related businesses. This is a consultation opportunity for the development of new tourist products by inviting partners from around the world including China, Japan, Southeast Asia and the U.S.

The event starts on June 7 with an opening ceremony. On June 8, ‘Korea Tourism Seminar’ and the main event ‘B2B Travel Mart’ will be held at COEX in Samseong-dong. In addition, a familiarization tour is scheduled for foreign participants from June 9 to 11.

Meanwhile, applications for the ‘Korea Tourism Seminar’ and ‘B2B Travel Mart’ are received through the website (www.kitm.or.kr) from April 16 to 30. Applicants can select the program they wanted after entering the required information.

Hong Ju-min, the Secretary General of the Visit Korea Committee, said “This year, KITM expects a high participation rate of applicants from China which has shown the greatest growth rate of inbound tourists two years in row from last year.” He continued, “In particular, because all participants have involved in the development of tourist products to Korea, the ‘B2B Travel Mart’ will be a great chance to keep developing tourist products and create a new market.”