Summary

The event includes a briefing on Korean tourism, B2B discussion
sessions and a familiarization tour designed to highlight
the charms of regions outside of Seoul for international
buyers. Roughly 400 people are expected from government,
travel organizations and the media.

Detail & Itinerary

• • Main Itinerary

  Day	Event	Time	Information	Notes
  6.1 (Wed)	Opening Ceremony	17:00 ~ 18:30	Participant Registration
  		18:30 ~ 21:00	Opening Ceremony and Banquet	Crystal Ballroom, Lotte Hotel World , Jamsil
  6.2 (Thur)	Korea Tourism Seminar	09:00 ~ 11:40	∘ Session 1 (09:00-10:45) Stimulating Regional Tourism   through the Visit Korea Year Campaign   - Visit Korea Year Initiatives and Upscale Travel Product   Development   - Mega Events held in Partnership with Regional   Government   ∘ Tea Time(10:45-11:10)   ∘ Session2(11:10-11:40)   - Korea Tourism Organization Initiatives in 2011	Hall D1 3rd Floor COEX Convention Center
  	Travel Mart	14:00 ~ 18:00	∘ B2B Travel Mart	Hall D1 3rd Floor COEX
  	Evening Banquet	19:00 ~ 21:00	∘ Evening Banquet	Sapphire Room, Lotte Hotel World , Jamsil
  6.3 (Fri Am)	24th Annual Korea World Travel Fair	10:00 ~ 11:45	∘ Korean International Tourism Exhibition and B2B	Hall C 3rd Floor COEX
  6.3 (Fri Pm) ~ 6.5 (Sun)	Famtour	14:00 ~	∘ Famtour to encourage travel product development   during Visit Korea Year	Regional Areas

• • Major Event Details

	- Welcome from Shin Dong Bin, Chairman, Visit Korea Year Chairman   - Public relations activities for Visit Korea Year (international and domestic)   - Celebratory concert (Korean celebrities and performance troupes)   - Dinner Banquet
	- Korean Tourism Seminar : Introduction of Visit Korea Year's Mega Events IAAF World Championships Daegu     2011, World Expo Yeosu 2012, Jeollado Province's Formula 1 Track, Asian Games Incheon 2014   - B2B Travel Mart : Buyers from markets such as Japan, China, Taiwan, Hong Kong, South-East Asia, Europe     and North America, Middle East come together to future business partnerships with domestic venders and     related parties.
	- Famtour highlighting the travel products and events that have been developed in cooperation with regional     governments and related organizations.
Overseas Attendees
	ㅇ Developers and sellers of Korean travel products , related organizations and media (150 people)    - Japan (30 people): Tokyo, Osaka, Hukuoka, Nagoya    - Chinese Speakers (70 people): Beijing, Shanghai, Shenyang, Qingdao, Guangzhou, Hong Kong, Taiwan    - Oceana (40 people): Singapore, Bangkok, Sydney, Kuala Lumpur, Dubai, New Delhi, Hanoi    - Europe and North America (10 people): LA, New York, Chicago, Toronto, Frankfurt, Paris, London,      Moscow, Vladivostok