The Bukchon Hanok Village is made of 999 Hanoks (Korean style houses). Visitors can enjoy the amiable alley journey with two walking routes: 31 Gahee-dong & 11 Gagee-dong. In addition, 4 historical sites, 3 natural monuments, 5 Seoul folk material storage areas, 3 Tangible Cultural Properties, 1 Cultural Material Storage area, 3 registered Cultural assets, and other various cultural resources are gathered.

The Changdeokgung Palace is the second Palace of the Joseon Dynasty built by Tae-Jong in 1405. Though burnt during the Japanese Invasions of Korea in 1592, Changdeokgung Palace was rebuilt in 1610 and was the location of the office of the King for a long time. During the Japanese Ruling Era of Korea (1910-1945), it was destroyed, however, it was restored in 1991, and finally designated a World Heritage Site in 1997. Among palaces in Joseon Dynasty, Changdeokgung Palace has the most beautiful back garden.

When the reorganization of administrative districts was implemented in 1914, Daesa-dong, Imun-dong, Sujeon-dong were merged into one, Insa-dong. It is adjacent to Jongno, so that since the end of the Japanese Ruling Era of Korea, antique shops became concentrated in Insa-dong. In the 1970s, legal action against fake ancient arts and antiques was reinforced throughout the nation, causing more antique shops as well as art galleries to move to Insa-dong. Many traditional restaurants are located in the middle of Insa-dong, making it particularly popular to foreign visitors who seek traditional Korean beauty and taste.

Comparable to the top six museums in the world, the National Museum, as the representative museum in Korea, has more than 135,000 exhibitions. The museum is divided into 6 areas and 18 exhibit halls in the areas, and about 5,000 exhibitions are permanently being displayed.

Located in the center of Nam Mountain, N Tower is a 236.7-meter spire. It was built in 1971 in order to deliver broadcasting waves, and later an observatory was built on the top of the spire and opened to the public in 1980. In the observatory, which is four levels, there are restaurants which serve Korean and Western style food, cafes and wine bars. The high-speed elevator, which moves 240 meters per minute, takes visitors from the ground level to the top.

As a shopping Mecca, Myeong-dong is one of the largest shopping areas in Seoul, with an average of 1.5 to 2 million shoppers. After the Korean War in 1950, it became a center for commerce, finance, and culture. After Gangnam and Yeouido were developed in the 1980s, its position declined for a time. However, recently, a variety of famous-brand stores aggressively opened in good locations, allowing Myeong-dong to regain its old reputation. In particular, Korean cosmetics stores, which provide high quality products at relatively low prices, ZARA, GAP, FOREVER 21, and other globally-loved mid and low priced brand stores are located here, making Myeong-dong a must for foreign shoppers.

Culture, passion, indie bands, freedom, guerrilla, underground, live clubs, late-night meals, trends, amature, experiment, individuality, style, energy, communication, variety, and more! Hongdae is filled with diverse time, styles, cultures, feelings, preferences, and freedom 365 days a year. In particular, Freemark of Hongdae is an artistic market full of young artists and their creative works.

As one of the Han River Renewal Projects, Seoul established Seoul Moonlight Rainbow Fountain on the Banpo Bridge. Colorful water falling from the bridge looks like a rainbow. After the sun goes down, delicate lights and beautiful music are added and the water starts to dance.

On Han River, which is a joining of 15 different branches, 8 docks provide the cruise operation. Each dock has different routes and different themes, so visitors can enjoy performances, meals, teas, and other features on the cruise. In addition, Han River cruise is considered a representative date location, and foreign and family group visitors who want to enjoy the romance come and enjoy the cruise all year around.

Sebit DungDung Island is the first architecture in the world that was built on a floating object. The original idea was to create a unique waterside culture as a landmark on the Han River. As one of the administrative centers, connecting Gwanghwamun, Seoul Art Center, and Gwacheon Integrated Government Complex, Sebit DungDung Island makes the most of its characteristics, and provies a new view of the Han River.

Sinsa-dong Garosu Gil is the most sensitive area in Seoul about fashion trends. It is the favorite place for contemporary fashion leaders and forms its unique culture. Along the ginkgo trees on either side of the road, outdoor cafes are reminiscent of a beautiful European street. It is famous for cafes and fashion retail shops.

Located in Apgujeong, the center of shopping, Hyundai Department Store provides convenient shopping and a variety of cultural experiences. The second basement is full of interior decorations and brands for young people, the second floor is full of luxurious fashion brand stores including Berberry, Chloe, Bottega Veneta, and others for people in their thirties, and the roof garden is a perfect meeting place..

In September 2004, Gallerian Fashion Hall was remodeld for 5 months, and luxurious fashion brand shops were reinforced, and finally Galleria Luxurious Hall WEST was completed.

On the first floor in the Luxurious Hall WEST Louis Vuitton, Gucci and other luxurious fashion brand stores are located, and from the second to the fifth floors, luxurious brands and other imported brand stores are also located.

The term Apgujeong is derived from the pen name of Han Myeong-Hoi, a high ranking government officer in the Josun Dynasty. Borrowing the name Rodeo Drive from Beverly Hills, Apgujeong Rodeo Drive became one of the representative fashion streets in Seoul. Over time, Rodeo Drive has filled with a variety of discount stores, multi-shops, and jewelry shops, and it preserves its own particular characteristics for shoppers.

Located in Sinsa-dong, Gangnam-giu, Dosan Park was built in order to commemorate Dosan (pen name) Ahn Chang-Ho and his wife Lee Hye-Ryeon, both of whom are buried in the park. His statue and walkways are established on the east side of the park, and his tombstone, another statue, momument, and sculptures are in the middle of the park. Surrounded by about 7,600 trees of 35 different species, Dosan Park provides a peaceful and comfortable rest area in the city.

From Cheongdam intersection to the Galleria Department Stores, a variety of luxurious fashion brand stores are concentrated on either side of the boulevard. After being designated as the one and only special fashion zone in the nation, it is officially called Cheongdam Fashion Street. Under the influence of the Korean Wave, it has recently received attention as a popular toursim location by Asian visitors, especially the Japanese. In addition, many restaurants, publishers, and galleries are located here, allowing visitors to enjoy both shopping and culture simultaneously on this fashion street.