
Seoul, the capital of the Joseon Dynasty for 600 years, offers world cultural heritages and the essence of traditional Korean culture. The past and present of Korea are still vibrantly alive among the skyscrapers. Rich cultural heritages are reflected in traditional Korean houses, while Changdeokgung Palace showcases elegant harmony with natural surroundings. Enjoy great spots in Seoul offering the tastes and beauty of traditional Korean culture!
As a Confucian shrine, it is home to ancestral tables of kings and queens of the Joseon Dynasty and the location where ancestral rites are performed. Built in the 14th century, Jeongjeon (1,270 ㎡), a main hall within the shrine, is considered to have been the largest single wooden structure in the world at that time. Boasting an elongated front as well as horizontality, Jeongjeon produces an atmosphere of majesty, solemnity, and piety. Often called the Asia’s Parthenon, the shrine was designated as a World Cultural Heritage site in 1995.

The street offers easy access to traditional Korean culture. During the Joseon Dynasty, the street attracted artists from across the country, becoming the heart of Joseon art. Beginning in the 1930s, the street witnessed the explosion of bookstores and antique shops, while the 1950s saw an increasing number of shops selling traditional rice cakes. Modern galleries have appeared on the street since the 1970s. The street is flanked by modern buildings, traditional houses, antique shops, galleries, art studios, folk craft shops, and traditional tea houses.

Designated as a World Cultural Heritage site in 1997, it was a main royal palace during the Joseon Dynasty. Unlike other palaces, it offers buildings that are harmonious with its natural surroundings. The back garden of the palace showcases the harmonious elegance of nature and artificial structures so that trees, flowers, and buildings seamlessly intermingle with each other. Built in 1405, it was used until the early 1900s. It remains one of the better palaces, preserving the original structure.

Witnessing 600 years of the Joseon Dynasty, the village is home to elegant traditional Korean houses where people still live. Lying between Changdeokgung Palace and Gyeongbokgung Palace, the village still preserves traditional, intimate, small alleys. Tourists can visit the Traditional Cultural Experience Center and restaurants in traditional house settings or stay in Hanok-style guest houses. The village is one of the most beloved spots in Seoul by tourists.

It is a main location in Seoul where numerous galleries are concentrated. This luxurious town boasts the combination of modern and traditional trends; there are galleries in traditional house settings and unique shops, wine bars, and restaurants with chic façades. Along the alleys in the town are colorful shops with unique items and interior designs. Thanks to chic restaurants, the town is a popular destination for important business meetings as well.

: Starting Point