This route offers great shopping experiences for trendy and luxury items. It is full of luxurious department stores, shops offering unique imported goods, and flagship stores. Korean fashion trends start along this route.

Public Transportation and Travelling

• 1 hour and 17 minutes by car from Incheon International Airport to Gangnam Station
  [public transportation: limousine buses]
• 54 minutes by car from Gimpo International Airport to Gangnam Station
  [public transportation: subways and buses]
• Traveling among attractions: by buses or subways

Route Introduction

Itaewon

The town is a global village within Seoul. It hosts various international festivals including the Halloween Festival. Colorful shops dotted along the street offer unique items from around the world. Restaurants seduce visitors with diverse dishes from across countries. Over 60 antique shops attract many visitors looking for vintage-style furniture.

[Lunch] Hannam-dong (Restaurants and cafés)

This street is gaining wild popularity as the Second Garosugil. It is also called COMME des GARCONS Street due to the opening of the brand's flagship store there. The street offers both Western and Eastern culture thanks to the concentration of many foreign embassies. Cafés with colorful designs and restaurants with outdoor terraces offer enjoyable spots for a cup of coffee or a bottle of beer. Near the Samsung Museum of Art Leeum are the dessert café, Fashion 5, and The Spice run by the celebrity cook, Edward Kwon.

Apgujeong-dong

This fashion street is home to luxury brand shops. Diverse international luxury brands are offered in Galleria Department Store, used goods shops, luxury goods rental shops, and luxury goods alteration shops, attracting a large number of fashion trend setters.

Cheongdam-dong

It is a famous fashion district along with Apgujeong-dong in Gangnam thanks to designer shops and luxury brand shops. It is home to premier restaurants, luxury brand flagship stores, and world-famous designer shops. Hair salons and beauty care shops are frequented by Korean stars looking for chic hairdos and makeup. The best Korean fashion leaders can easily be found on the street.

[Dinner] Garosugil Road (Shops, restaurants, cafés, and bars)

Called Soho Street of Seoul, this street is known for its chic shops and vintage items. The street is flanked by luxury brand shops and colorful restaurants. On a sunny day, visitors can find many people sitting on outdoor terraces enjoying brunch and coffee. Unique items can be purchased in a wide array of shops offering designer fabric, antique furniture, and interior design items.

: Starting Point

Popular luxury brand goods can be purchased in the outlets just one hour from Seoul. Those outlets resemble world-famous shopping malls in Europe or America. Visitors can enjoy shopping, dating, or simply spending time with their families there.

Public Transportation and Travelling

• 1 hour and 10 minutes from Seoul to Yeoju Express Bus Terminal
• By bus from Yeoju Express Bus Terminal to Yeoju Premium Outlets
• Traveling among attractions: by taxi

Route Introduction

Yeoju Premium Outlets

These outlets were chosen as one of 10 luxury outlets in the world by Forbes. Over 120 shops offer designer goods, beauty care items, clothing, and accessories. Operating year-round, the outlets offer outstanding discounts up to 65% off regular prices. Amenities include the Food Plaza with 550 seats, four restaurants, a café, and a gas station.

Paju Premium Outlets

There are two outlets run by Shinsegae and Lotte. Lotte Outlets is home to 213 luxury brand shops (the largest outlets offering luxury brand shops in Korea). Paul Smith, Mulberry, and Tag Heuer are available for reduced prices for the first time at outlet stores; Lotte Outlets also offer many amenities including Pororo Kids Park, a move theater, and a performance hall. Shinsegae Outlets are known for European-style shops. Tory Burch and Coach are particularly popular in the Outlets.

[Dinner] Ilsan Lake Park

This park is home to one of the largest artificial lakes (1 million m²) in Asia. The northern part of the park (above the island within the lake) reproduces a natural ecosystem while the southern part offers plazas and fountains. Diverse facilities include a grass plaza, an outdoor performance stage, a boat wharf, a botanical garden, and a playing field. Walkways and bike lanes along the lake are wildly popular among visitors.

Lafesta

This four-story mall consists of six separate shopping malls. Over 150 Korean and international brand shops are offered there along with restaurants, beauty care shops, and an arcade. Unlike other shopping malls, Lafesta prioritizes shoppers' leisurely walking and shopping through ample space.

: Starting Point

As a port city, Busan boasts its own attractions different from what Seoul offers. Shopping towns overlook the ocean while markets offer fresh sashimi. Busan is simply a vibrant city year-round.

Public Transportation and Travelling

• 2 hours and 40 minutes by KTX from Seoul to Busan Station
• By bus or subway from Busan Station to Centum City
• Traveling among attractions: by bus or subway

* Free Shuttle Bus Operating for Individual International Tourists (January 1 - Dec. 31, 2012)

Route Introduction

Centum City

This landmark area of Busan is a comprehensive shopping center offering shops, cultural experiences, and leisure facilities. Shinsegae Department Store at Centum City is the largest department store in the world (according to the Guinness Book of World Records). Some better known spots include Spa Land (using natural spring water), the ice rink with a glass dome, a mega bookstore offering 200,000 books, Cine de Chef combining theater and restaurant experiences, and a golf practice facility overlooking the ocean. Naturally, Centum City attracts a huge number of shoppers year-round.

[Lunch] Haeundae Beach (Restaurants within hotels)

This attraction is the most popular site in the summer in Korea. Over 10,000 beach parasols are installed to accommodate visitors on Haeundae Beach (the number of parasols are listed in the Guinness Book of World Records). The spacious beach and shallow water are ideal for playing in the sea. The beach itself is surrounded by skyscrapers, yacht facilities, luxury hotels, and shopping centers. It is no wonder that the beach is an ultimate vacation destination for many visitors.

Nampo-dong Guje Market

The market is known for unique clothing, directly imported from Japan. Visitors are particularly attracted to vintage-style items there. The market can easily be accessed from Youth Street along Nampo-dong Street. A wide array of items sold in the market include scarves, hats, clothing, shoes, snickers, and handkerchiefs. Handkerchiefs or scarves can be purchased at KRW 1,000 to 3,000 on the street.

Jagalchi Market

The largest fish market in Korea symbolizes Busan as a port city. Major fish and seafood include fresh cod, herring, hairtails, clams, and seaweed caught near Busan or the South Sea. Items sold only deal with those caught during the day, guaranteeing freshness. In the early morning, visitors can witness vibrant auctions.

[Dinner] Gwangalli Beach (Night view / fresh sashimi)

Along with Haeundae, Gwangalli is one of the most popular spots in Busan among visitors. The soft, sandy beach is accompanied by unique cafés and restaurants. There are sashimi restaurants, a fish market, and a waterslide park as well. From Gwangalli, visitors can see the magnificent Gwangan Bridge. In the summer, visitors can enjoy fresh sashimi while overlooking the ocean.

: Starting Point