Our aim is to establish Korea as one of the most popular tourist destinations in the world.

One of the most recent global developments has been the recognition of the tourism industry as a valuable national resource. Because of its potential to incur positive economic, social and cultural effects, including promotion of the national culture, vitalization of the local economy, and increased employment opportunities and income, the tourism industry has been recognized as a new driving force of growth.

It can be said that the Visit Korea Year is a culmination of such a trend and efforts. Led by the private sector, the Visit Korea Committee aims to attract 10 million foreign tourists, generate $13 billion in income, and establish Korea as one of the top 20 tourist destinations in the world in the year of 2012.

Our committee will do its best to improve the national brand value of Korea by promoting Korean culture around the world. To that end, the committee intends to maintain close working relations with governmental and corporate organizations as well as with the general public. We will welcome any and all ideas and suggestions from the public in preparing for a successful Visit Korea Year 2010~2012.